Stand out in a sea of 'average’ and start achieving your goals
Success is not only a matter of what you know and who you know, it’s also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands – and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but do you understand how different people communicate and how you should respond? Discover the power of networking and gain valuable advice for building the right relationships with the right people – and how to leverage those relationships where it counts.
Influence is a powerful asset based on a simple concept, but the actual skills required to achieve it don’t come naturally to most. However skills can be learned and this book provides expert instruction with real-world application to help you get to where you want to be.
* Master the art of communication and build rapport
* Raise your profile and manage your reputation
* Develop strategic relationships and grow your network
* Become the trusted go-to person in your field
If you’re ready to get more out of your job, your career and your life, Influence gives you the guidance and motivation you need to get moving.
Spis treści
Acknowledgements xiii
Introduction xv
1. What Is Influence? 1
Influence in a Changing World 8
Setting Objectives for Influence 14
The Principles of Influence 17
2. P Is for People – Who do you know and, more importantly, who knows you? 19
Your Network 20
The Law of Reciprocity 24
Becoming a Connector 26
Credibility by Association 31
Identifying and Approaching Influencers 38
The Power of Partnerships 43
Creating Advocacy 47
Become a Student of People – Start with You 52
3. I Is for Image 57
Dress to Impress 59
Colours That Influence 65
Reputation Matters 70
Your Image Online 75
The Importance of Social Proof 83
4. C Is for Communication 91
Effective Communication Starts with Good Intuition 95
It’s Not What You Say It’s How You Say It 96
Actually, it’s Also What You Say . . . And What You Do! 110
Words That Influence 143
5. K Is for Knowledge 161
Demonstrating Expertise 162
Let’s Start with Publishing 165
Influence by Public Speaking 202
Using PR to Grow Your Influence 213
6. Y Is for You – The Qualities of Influencers 217
Effective Influencers Are Authentic 219
Effective Influencers Think About the Future 220
Effective Influencers Leverage Technology 221
Effective Influencers Are Courageous 221
Effective Influencers Are Great Communicators 222
Effective Influencers Have Integrity 223
Effective Influencers Show Humility 224
Effective Influencers Are Focused 224
Effective Influencers Are Prepared 225
Effective Influencers Are Confident 226
Effective Influencers Are Inspirational 227
Effective Influencers Are Passionate 227
Effective Influencers Are Resilient 228
Effective Influencers Are Connected 229
Effective Influencers Are Decisive 230
Effective Influencers Adapt 231
Effective Influencers Are Charismatic 231
Effective Influencers Are Generous 232
Effective Influencers Have Good Intuition 233
Effective Influencers Are Persistent 234
Effective Influencers Are Disciplined 235
Effective Influencers Are Accountable 235
Effective Influencers Are Visionaries 236
Effective Influencers Are Positive 237
Effective Influencers Are Great with Other People 238
Effective Influencers Are Open Minded 238
Effective Influencers Reciprocate 239
Effective Influencers Understand Everything in This Book 240
Index 241
O autorze
Warren Cass (www.warrencass.com) is a speaker, author and entrepreneur. He is a man on a mission to help people connect, innovate & evolve. His speaking draws largely on his experience of running the leading business community, Business Scene who have supported thousands of entrepreneurs & business owners across the UK since 2006. His clients include – Bupa; Santander; Telegraph; O2; IBD; Regus & Elite Living. Warren is straight talking with a no nonsense style of speaking. He has run over 1000 networking events and has been speaking over the last 10 years on the subject of building influence. He is an entrepreneur with 25 years of running his own businesses; he has experienced huge success and has learnt valuable insights from any mistakes.. All of these lessons and stories are shared when he speaks… Always from the heart!
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