Catalog > Ciências sociais > Economia > Andreas Al-Laham & Marc Eulerich: Strategisches Management (ePUB)

Andreas Al-Laham & Marc Eulerich
Strategisches Management [EPUB ebook]
Grundlagen – Prozess – Implementierung

Apoio

Capa do Andreas Al-Laham & Marc Eulerich: Strategisches Management (ePUB)

Die siebte, überarbeitete Auflage des renommierten Lehrbuches führt in das gesamte Spektrum des Strategischen Managements ein. Nach einem Überblick über theoretische Ansätze wird der Prozess des Strategischen Managements mit seinen Aufgabenbereichen ausführlich beschrieben. Neu ist das Kapitel zur strategischen Kontrolle, womit der besonderen Bedeutung dieser Phase im Strategieprozess Rechnung getragen wird. Die Strategieformulierung ist um eine kritische Würdigung der in der Praxis weit verbreiteten Blue Ocean Strategy ergänzt worden. Zu den Besonderheiten des Lehrbuches zählen die Integration ressourcenorientierter und wertorientierter Aspekte der strategischen Unternehmensführung sowie die Berücksichtigung empirischer Forschungsergebnisse der internationalen Strategieforschung.

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Língua Alemão ● Formato EPUB ● ISBN 9783658106485 ● Editora Springer Fachmedien Wiesbaden ● Publicado 2017 ● Carregável 3 vezes ● Moeda EUR ● ID 6595119 ● Proteção contra cópia Adobe DRM

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