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Andreas Al-Laham & Marc Eulerich 
Strategisches Management [EPUB ebook] 
Grundlagen – Prozess – Implementierung

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Обкладинка Andreas Al-Laham & Marc Eulerich: Strategisches Management (ePUB)

Die siebte, überarbeitete Auflage des renommierten Lehrbuches führt in das gesamte Spektrum des Strategischen Managements ein. Nach einem Überblick über theoretische Ansätze wird der Prozess des Strategischen Managements mit seinen Aufgabenbereichen ausführlich beschrieben. Neu ist das Kapitel zur strategischen Kontrolle, womit der besonderen Bedeutung dieser Phase im Strategieprozess Rechnung getragen wird. Die Strategieformulierung ist um eine kritische Würdigung der in der Praxis weit verbreiteten Blue Ocean Strategy ergänzt worden. Zu den Besonderheiten des Lehrbuches zählen die Integration ressourcenorientierter und wertorientierter Aspekte der strategischen Unternehmensführung sowie die Berücksichtigung empirischer Forschungsergebnisse der internationalen Strategieforschung.

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Мова Німецька ● Формат EPUB ● ISBN 9783658106485 ● Видавець Springer Fachmedien Wiesbaden ● Опубліковано 2017 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 6595119 ● Захист від копіювання Adobe DRM
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Andreas Al-LahamMarc EulerichMartin K. Welge

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