Anthony Iannarino 
Leading Growth [EPUB ebook] 
The Proven Formula for Consistently Increasing Revenue

Prologue vii
Foreword ix
Introduction 1
Part I Foundations for Growth 13
Chapter 1 Vision 15
Chapter 2 Transformation 31
Chapter 3 Communication 47
Part II Taking the Lead 63
Chapter 4 Leadership Styles 65
Chapter 5 Decision-Making 83
Chapter 6 Strategy and Alignment 97
Part III Accountability, People, and Effectiveness 113
Chapter 7 Accountability 115
Chapter 8 Structures of Accountability 133
Chapter 9 People 145
Chapter 10 Effectiveness 161
Part IV An Eye to the Future 179
Chapter 11 Opportunities 181
Chapter 12 Forecasts 197
Chapter 13 Protecting the Sales Force 213
Chapter 14 Cadence 227
Chapter 15 Your Next Vision 241
Epilogue 253
Acknowledgment 255
About the Author 257
Index 259

ANTHONY IANNARINO spent twenty years selling and leading a sales force in the highly-commoditized industry of staffing before becoming a writer and publishing daily at thesalesblog.com. During his time in sales, he recognized the strongest differentiation for a salesperson is their ability to create value for their prospective client within the sales conversation. Anthony spends much of his time drinking coffee, writing, speaking, facilitating workshops, and helping sales organizations transform their outdated, legacy approach with a modern, value-creating approach that buyers appreciate, and one that leads to revenue growth.