Christoph Burmann & Manfred Kirchgeorg 
Marketing Arbeitsbuch [PDF ebook] 
Aufgaben – Fallstudien – Losungen

In 1998, and following 17 years in the army, Wang Jianlin formed a property company in the north-eastern Chinese city of Dalian using a loan of $80, 000. Today, Dalian Wanda is China’s largest privat …

While international negotiations to reduce greenhouse gas (GHG) emissions have been less than satisfactory, there is a presumption that a significant level of multi-lateral commitment will be realize …

Outlining the need for fresh perspectives on change in tourism, this book offers a theoretical overview and empirical examples of the potential synergies of applying evolutionary economic geography ( …

First published in 1998, this collection of essays deals with four different areas of international economics: the theory of international trade, trade and development, protectionism and factor movem …

This is the book you will need if you are considering setting up your own business. It is aimed at the new business owner who has a lot of questions to ask. It has been written by a successful busine …

Natural decadal climate variability (DCV) and its interactions with anthropogenic climate change (ACC) are vitally important to understand to predict the future of the Earth’s climate. This book, aft …

This book is a roadmap to help organizations adopt corporate responsibility and sustainability practices and be fit for purpose in a digital era. It explains why corporate responsibility is the only …

This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development …

This book offers a critical account of the historical evolution of mountaineering and its relation to the phenomenon of tourism, providing an overview of recent developments linked to the diversifica …

This second edition, enhanced with more than 30 new figures, provides an up-to-date overview of physical geography suitable for all those with a personal or professional interest in environmental pro …