Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking.
The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.
Our framework includes a company’s business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.
Sobre o autor
Dr. John (Jack) A. Pearce II is the distinguished scholar in residence at Eastern University, where he teaches and mentors doctoral students in the Ph D program in organizational leadership. In 2020, Stanford University rated him as a Top 2% Scientist in the World in an evaluation of the impact of researchers globally. Google Scholar reports that his scholarship has been cited more than 25, 000 times.
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