Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking.
The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.
Our framework includes a company’s business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.
Despre autor
Dr. John (Jack) A. Pearce II is the distinguished scholar in residence at Eastern University, where he teaches and mentors doctoral students in the Ph D program in organizational leadership. In 2020, Stanford University rated him as a Top 2% Scientist in the World in an evaluation of the impact of researchers globally. Google Scholar reports that his scholarship has been cited more than 25, 000 times.
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