Annamma Joy is professor of marketing in the Faculty of Management at the University of British Columbia.
7 Ebooks por Daragh O. Reilly
Finola Kerrigan & Daragh O’Reilly: Marketing the Arts
Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding …
EPUB
Inglês
DRM
€38.51
Theresa Kirchner & Daragh (University of Sheffield, United Kingdom) O’Reilly: The Routledge Companion to Arts Marketing
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book cover …
EPUB
DRM
€61.86
Theresa Kirchner & Daragh (University of Sheffield, United Kingdom) O’Reilly: The Routledge Companion to Arts Marketing
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book cover …
PDF
DRM
€61.86
Roger Bennett & Finola Kerrigan: New Horizons in Arts, Heritage, Nonprofit and Social Marketing
Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the …
PDF
Inglês
DRM
€37.27
Roger Bennett & Finola Kerrigan: New Horizons in Arts, Heritage, Nonprofit and Social Marketing
Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the …
EPUB
Inglês
DRM
€37.36
Krzysztof Kubacki & Gretchen Larsen: Music, Markets and Consumption
This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world. There are books written by …
PDF
Inglês
DRM
€51.36
