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Finola Kerrigan & Daragh O’Reilly
Marketing the Arts [EPUB ebook]
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Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.

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Língua Inglês ● Formato EPUB ● ISBN 9780203855072 ● Editor Finola Kerrigan & Daragh O’Reilly ● Editora Taylor & Francis ● Publicado 2010 ● Carregável 6 vezes ● Moeda EUR ● ID 2296908 ● Proteção contra cópia Adobe DRM

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