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David Frederick Ross
The Intimate Supply Chain [PDF ebook]
Leveraging the Supply Chain to Manage the Customer Experience

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The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th

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Formato PDF ● Páginas 304 ● ISBN 9781420064988 ● Editora CRC Press ● Publicado 2008 ● Carregável 3 vezes ● Moeda EUR ● ID 5698425 ● Proteção contra cópia Adobe DRM

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