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David Frederick Ross
The Intimate Supply Chain [PDF ebook]
Leveraging the Supply Chain to Manage the Customer Experience

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Hoes van David Frederick Ross: The Intimate Supply Chain (PDF)

The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th

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Formaat PDF ● Pagina’s 304 ● ISBN 9781420064988 ● Uitgeverij CRC Press ● Gepubliceerd 2008 ● Downloadbare 3 keer ● Valuta EUR ● ID 5698425 ● Kopieerbeveiliging Adobe DRM

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