This book explores factors which impact the viability and growth of business enterprises. In particular, the role of entrepreneurship, organizational learning, and business strategy â including licensing strategy â are considered in some detail. It presents fundamental thinking about business organization and provides the conceptual framework that scholars need to understand complex business organization, managerial processes, and competitive strategy.
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Língua Inglês ● Formato PDF ● Páginas 328 ● ISBN 9789812834478 ● Tamanho do arquivo 17.9 MB ● Editora World Scientific Publishing Company ● Cidade Singapore ● País SG ● Publicado 2008 ● Carregável 24 meses ● Moeda EUR ● ID 2447658 ● Proteção contra cópia Adobe DRM
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