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Donald W. Jugenheimer & Larry Kelley
Advertising Media Workbook and Sourcebook [PDF ebook]

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Capa do Donald W. Jugenheimer & Larry Kelley: Advertising Media Workbook and Sourcebook (PDF)

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book’s 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

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Língua Inglês ● Formato PDF ● Páginas 380 ● ISBN 9781317499404 ● Editora Taylor and Francis ● Publicado 2015 ● Carregável 3 vezes ● Moeda EUR ● ID 4135536 ● Proteção contra cópia Adobe DRM

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