This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book’s 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
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Limba Engleză ● Format PDF ● Pagini 380 ● ISBN 9781317499404 ● Editura Taylor and Francis ● Publicat 2015 ● Descărcabil 3 ori ● Valută EUR ● ID 4135536 ● Protecție împotriva copiilor Adobe DRM
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