Every business and brand suffers from at least one Mind Trap impeding them from owning a more distinctive and profitable place in the world. Within The Rise Framework, Doug Harrison identifies 10 Mind Traps that business owners, marketers, and sales professionals should actively replace when presenting their proposition to customers or clients.
Companies lose many prospective clients by being an Over Explainer, Copy Catter, Feature Lister, Glorifier, Tactician, Day Jobber, Pillar Pitcher, Defender, Schmoozer, or Interrogator. Mind Traps occur when individuals operate in a “first-person” mindset that focuses more on what they do instead of why they matter. Scaling Expert Doug Harrison, who has supported over 1, 000 businesses reveals how to leverage a “third-person” mentality built upon deep empathy for the customer journey to own and claim the best of who you can be.
The Rise Framework reveals an approach to replace worn out elevator pitches and generic marketing with an inspiring tiered explanation of a brand’s unique distinctions that works for every situation. Harrison’s approach clearly outlines how brands and businesses can uniquely claim their distinct Promise, Pillars, Proof Points, and Power Plant to power their entire organization with ten relatable case studies to illustrate how quickly sales, marketing, operations and culture can be elevated when a brand realizes their full meaning and potential.
Sobre o autor
Doug Harrison has guided the branding and business strategy for hundreds of small;mid-size;and enterprise-size companies. He’s been recognized as Coca-Cola’s Vendor of the Year and a Finalist for Vendor of the Year with Microsoft;while still working to serve up to fifty luxury brands annually in partnership with American Express. Harrison has been an influential voice in the branding;messaging;and targeting of numerous household names;such as Under Armour;The Ritz-Carlton;Starbucks;T-Mobile;Amazon;and Mercedes-Benz. In addition to writing Afflicted;he has also co-authored two top-selling books on selling to affluent customers.
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