Eric Butow & Jenn Herman 
Ultimate Guide to Social Media Marketing [EPUB ebook] 

Apoio

Create Focused Social Media Campaigns Tailored to Your Business

Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

  • Why businesses need to embrace social media marketing

  • Understanding today’s social networks from big ones like Facebook and You Tube to emerging platforms

  • Learning how to craft your business’s social media strategy using today’s formats

  • How to leverage images and video in your social media outreach

  • Leveraging chat bots, paid social media, and influencer marketing

  • Building your business social marketing team

  • Measure your social media outreach progress and improve your performance over time
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    Sobre o autor

    Mike Allton is a Content Marketing Practitioner—a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing, and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author at The Social Media Hat, and Brand Evangelist at Agorapulse. As Brand Evangelist, Mike works directly with other social media educators, influencers, agencies and brands to explore and develop profitable relationships with Agorapulse.

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    Língua Inglês ● Formato EPUB ● Páginas 212 ● ISBN 9781613084328 ● Tamanho do arquivo 3.3 MB ● Editora Entrepreneur Press ● Cidade CA ● País US ● Publicado 2020 ● Carregável 24 meses ● Moeda EUR ● ID 7542346 ● Proteção contra cópia Adobe DRM
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