2 Ebooks por Finland) Tornroos Jan-Ake (Abo Akademi University
Jan-Ake Tornroos: Understanding Interactive Network Branding in SME Firms
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the con …
PDF
Inglês
DRM
€94.30
Jan-Ake Tornroos: Understanding Interactive Network Branding in SME Firms
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the con …
EPUB
Inglês
DRM
€94.09
