Yazar: Finland) Tornroos Jan-Ake (Abo Akademi University

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2 Ebooks tarafından Finland) Tornroos Jan-Ake (Abo Akademi University

Jan-Ake Tornroos: Understanding Interactive Network Branding in SME Firms
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the con …
PDF
İngilizce
DRM
€94.30
Jan-Ake Tornroos: Understanding Interactive Network Branding in SME Firms
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the con …
EPUB
İngilizce
DRM
€94.09