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Gerrit Heinemann
Der neue Online-Handel [EPUB ebook]
Geschaftsmodell und Kanalexzellenz im Digital Commerce

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Capa do Gerrit Heinemann: Der neue Online-Handel (ePUB)

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im Digital Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen für den Einzelhandel auf. Anerkannte Best Practices veranschaulichen, wie erfolgreicher Digital Commerce funktioniert und was die ‘Lessons Learned’ der letzten Jahre sind. In 8. Auflage wurden alle Kapitel aktualisiert und aktuelle Erfolgsbeispiele ergänzt. Insbesondere die Ausführungen zum Internet-Recht und die Best Practices entsprechen dem neuesten Stand.

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Língua Alemão ● Formato EPUB ● ISBN 9783658153847 ● Editora Springer Fachmedien Wiesbaden ● Publicado 2016 ● Carregável 3 vezes ● Moeda EUR ● ID 6595144 ● Proteção contra cópia Adobe DRM

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