Електронна книга > Обществознание > Эконом > Gerrit Heinemann: Der neue Online-Handel (ePUB)

Gerrit Heinemann
Der neue Online-Handel [EPUB ebook]
Geschaftsmodell und Kanalexzellenz im Digital Commerce

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Обложка Gerrit Heinemann: Der neue Online-Handel (ePUB)

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im Digital Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen für den Einzelhandel auf. Anerkannte Best Practices veranschaulichen, wie erfolgreicher Digital Commerce funktioniert und was die ‘Lessons Learned’ der letzten Jahre sind. In 8. Auflage wurden alle Kapitel aktualisiert und aktuelle Erfolgsbeispiele ergänzt. Insbesondere die Ausführungen zum Internet-Recht und die Best Practices entsprechen dem neuesten Stand.

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язык немецкий ● Формат EPUB ● ISBN 9783658153847 ● издатель Springer Fachmedien Wiesbaden ● опубликованный 2016 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6595144 ● Защита от копирования Adobe DRM

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