Greg Thain & John Bradley 
Store Wars [EPUB ebook] 
The Worldwide Battle for Mindspace and Shelfspace, Online and In-store

Apoio

The sequel to the highly successful
Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:


  • A section on leading FMCG companies and brands (such as Coke, P&G, Unileve...
leia mais
€25.99
Métodos de Pagamento

Tabela de Conteúdo

Acknowledgements vii

Introduction ix

CHAPTER 1 Shifting of power in the value chain 1

CHAPTER 2 Differences between manufacturers and retailers 23

CHAPT...

leia mais

Sobre o autor

Greg Thain has been Chairman / CEO of marketing, trade marketing, Internet, consultancy, PR and research companies, in the UK & emerging markets. Having over the l...

leia mais
Compre este e-book e ganhe mais 1 GRÁTIS!
Língua Inglês ● Formato EPUB ● ISBN 9781118374245 ● Tamanho do arquivo 1.8 MB ● Editora John Wiley & Sons ● País GB ● Publicado 2012 ● Edição 2 ● Carregável 24 meses ● Moeda EUR ● ID 2496659 ● Proteção contra cópia Adobe DRM
Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

11.727 Ebooks nesta categoria