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Jana Lippmann & Margit Müller
Kinder- und Jugendbücher 2013 [PDF ebook]
Marktentwicklung, Kaufverhalten, Konsumentenstrukturen und – einstellungen

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Capa do Jana Lippmann & Margit Müller: Kinder- und Jugendbücher 2013 (PDF)

Das Kinder- und Jugendbuchsegment ist ein Markt mit großem Potenzial. Denn: Es gibt immer mehr Käufer in diesem Warensegment. Die Zahl stieg von 14, 1 Millionen Käufern im Jahr 2011 auf 14, 3 Millionen im Jahr 2012. Allerdings gaben die im Schnitt weniger Geld für weniger Bücher aus: Der Umsatz war 2012 leicht rückläufig und lag bei 573, 4 Mio. Euro (580, 5 Mio. Euro in 2011). Das zeigt die neue Kinder- und Jugendbuchstudie „Marktentwicklung, Kaufverhalten, Konsumentenstrukturen und -einstellungen“, die der Börsenverein des Deutschen Buchhandels und die Arbeitsgemeinschaft von Jugendbuchverlagen (avj) zum dritten Mal gemeinsam mit Gf K Panel Services durchgeführt hat. Die Zielsetzung dieser gemeinsamen Studie ist, eine kontinuierliche, alle drei Jahre stattfindende Untersuchung zur Bedeutung und Entwicklung der Kinder- und Jugendbücher bei Konsumenten.

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Língua Alemão ● Formato PDF ● Páginas 90 ● ISBN 9783765732843 ● Tamanho do arquivo 2.7 MB ● Editora MVB ● Cidade Frankfurt am Mai ● País DE ● Publicado 2013 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 2812496 ● Proteção contra cópia DRM social

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