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Jana Lippmann & Margit Müller
Kinder- und Jugendbücher 2013 [PDF ebook]
Marktentwicklung, Kaufverhalten, Konsumentenstrukturen und – einstellungen

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Copertina de Jana Lippmann & Margit Müller: Kinder- und Jugendbücher 2013 (PDF)

Das Kinder- und Jugendbuchsegment ist ein Markt mit großem Potenzial. Denn: Es gibt immer mehr Käufer in diesem Warensegment. Die Zahl stieg von 14, 1 Millionen Käufern im Jahr 2011 auf 14, 3 Millionen im Jahr 2012. Allerdings gaben die im Schnitt weniger Geld für weniger Bücher aus: Der Umsatz war 2012 leicht rückläufig und lag bei 573, 4 Mio. Euro (580, 5 Mio. Euro in 2011). Das zeigt die neue Kinder- und Jugendbuchstudie „Marktentwicklung, Kaufverhalten, Konsumentenstrukturen und -einstellungen“, die der Börsenverein des Deutschen Buchhandels und die Arbeitsgemeinschaft von Jugendbuchverlagen (avj) zum dritten Mal gemeinsam mit Gf K Panel Services durchgeführt hat. Die Zielsetzung dieser gemeinsamen Studie ist, eine kontinuierliche, alle drei Jahre stattfindende Untersuchung zur Bedeutung und Entwicklung der Kinder- und Jugendbücher bei Konsumenten.

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Limba Germana ● Format PDF ● Pagini 90 ● ISBN 9783765732843 ● Mărime fișier 2.7 MB ● Editura MVB ● Oraș Frankfurt am Mai ● Țară DE ● Publicat 2013 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 2812496 ● Protecție împotriva copiilor DRM social

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Jana Lippmann Margit Müller Armin Oldendorf Simone Zinner Julia Hofmann

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