Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
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Língua Inglês ● Formato PDF ● Páginas 448 ● ISBN 9781136403477 ● Editor Jane Ali-Knight & Siobhan Drummond ● Editora Taylor and Francis ● Publicado 2012 ● Carregável 6 vezes ● Moeda EUR ● ID 2480386 ● Proteção contra cópia Adobe DRM
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