Jeff Thull 
Mastering the Complex Sale [EPUB ebook] 
How to Compete and Win When the Stakes are High!

Praise for Mastering the Complex Sale
‘Jeff Thull’s process plays a key role in helping companies and
their customers cross the chasm with disruptive innovations and
succeed with game-changing initiatives.’
–Geoffrey A. Moore, author of Crossing the Chasm and Dealing
with Darwin
‘This is the first book that lays out a solid method for selling
cross-company, cross-border, even cross-culturally where you have
multiple decision makers with multiple agendas. This is far more
than a ‘selling process’–it is a survival guide–a truly
outstanding approach to bringing all the pieces of the puzzle
together.’
–Ed Daniels, EVP, Shell Global Solutions Downstream,
President, CRI/Criterion, Inc.
‘Mastering the Complex Sale brilliantly sets up value
from the customer’s perspective. A must-read for all those who are
managing multinational business teams in a complex and highly
competitive environment.’
–Samik Mukherjee, Vice President, Onshore Business,
Technip
‘Customers need to know the value they will receive and how they
will receive it. Thull’s insights into the complex sale and how to
clarify and quantify this value are remarkable–Mastering
the Complex Sale will be required reading for years to
come!’
–Lee Tschanz, Vice President, North American Sales, Rockwell
Automation
‘Jeff Thull is winning the war against commoditization. In his
world, value trumps price and commoditization isn’t a given, it’s a
choice. This is a proven alternative to the price-driven sale.
We’ve spoken to his clients. This stuff really works, folks.’
–Dave Stein, CEO and Founder, ES Research Group, Inc.
‘Our business depends on delivering breakthrough thinking to our
executive clients. Jeff Thull has significantly redefined sales and
marketing strategies that clearly connect to our global audience.
Read it, act on it, and take your results to exceptional
levels.’
–Sven Kroneberg, President, Seminarium Internacional
‘Jeff’s main thesis–that professional customer guidance is
the key to success–rings true in every global market today.
Mastering the Complex Sale is the essential read for any
organization looking to transform their business for long-term,
value-driven growth.’
–Jon T. Lindekugel, President, 3M Health Information Systems,
Inc.
‘Jeff Thull has re-engineered the conventional sales process to
create predictable and profitable growth in today’s competitive
marketplace. It’s no longer about selling; it’s about guiding
quality decisions and creating collaborative value. This is one of
those rare books that will make a difference.’
–Carol Pudnos, Executive director, Healthcare Industry, Dow
Corning Corporation

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