Lynn R. Kahle is Professor Emeritus and former Head of the Department of Marketing at the University of Oregon. He has been President of the Consumer Behavior SIG in the American Marketing Association and of the Society for Consumer Psychology. He is a distinguished Fellow in the American Psychological Association and Association of Psychological Science. He was Editor-in-Chief of the 2022 APA Handbook of Consumer Psychology.
22 Ebooks por Lynn R. Kahle
Lynn R. Kahle & Chung-Hyun Kim: Creating Images and the Psychology of Marketing Communication
The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to m …
EPUB
Inglês
DRM
€43.74
Lynn R. Kahle & Chung-Hyun Kim: Creating Images and the Psychology of Marketing Communication
The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to m …
PDF
Inglês
DRM
€43.62
Lynn R. Kahle & Chris Riley: Sports Marketing and the Psychology of Marketing Communication
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive w …
EPUB
Inglês
DRM
€75.60
Lynn R. Kahle & Chris Riley: Sports Marketing and the Psychology of Marketing Communication
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive w …
PDF
Inglês
DRM
€75.88
Angeline G. Close & Lynn R. Kahle: Consumer Behavior Knowledge for Effective Sports and Event Marketing
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals w …
EPUB
Inglês
DRM
€69.10
Angeline G. Close & Lynn R. Kahle: Consumer Behavior Knowledge for Effective Sports and Event Marketing
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals w …
PDF
Inglês
DRM
€69.34
Eda Gurel-Atay & Lynn R. Kahle: Consumer Social Values
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global market …
EPUB
Inglês
DRM
€56.08
Eda Gurel-Atay & Lynn R. Kahle: Consumer Social Values
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global market …
PDF
Inglês
DRM
€56.62
Larry Chiagouris & Lynn R. Kahle: Values, Lifestyles, and Psychographics
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors — active scholars with both practitioner and academic backgrounds — share an inte …
EPUB
Inglês
DRM
€59.28
Larry Chiagouris & Lynn R. Kahle: Values, Lifestyles, and Psychographics
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors — active scholars with both practitioner and academic backgrounds — share an inte …
PDF
Inglês
DRM
€58.88
Lynn R Kahle & Chris Riley: Sports Marketing and the Psychology of Marketing Communication
…
PDF
Inglês
DRM
€48.06
Lynn R Kahle & Ch?ung-hyo?n Kim: Creating Images and the Psychology of Marketing Communication
…
PDF
Inglês
DRM
€63.54
Lynn R Kahle & Erdener Kaynak: Euromarketing and the Future
Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future he …
PDF
Inglês
DRM
€34.56
Lynn R Kahle & Erdener Kaynak: Euromarketing and the Future
Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future he …
EPUB
Inglês
DRM
€34.56
Lynn R Kahle & Pierre Valette-Florence: Marketplace Lifestyles in an Age of Social Media: Theory and Methods
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological poi …
EPUB
Inglês
DRM
€98.25
Lynn R Kahle & Pierre Valette-Florence: Marketplace Lifestyles in an Age of Social Media: Theory and Methods
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological poi …
PDF
Inglês
DRM
€98.71
Eda Gurel-Atay & Lynn R Kahle: Communicating Sustainability for the Green Economy
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict …
EPUB
DRM
€75.76
Eda Gurel-Atay & Lynn R Kahle: Communicating Sustainability for the Green Economy
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict …
PDF
DRM
€75.63
Lynn R Kahle & Erdener Kaynak: Cross-National Consumer Psychographics
What makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics examine the "why". Psychographics show the motivations that peop …
EPUB
Inglês
DRM
€58.88
Lynn R Kahle & Erdener Kaynak: Cross-National Consumer Psychographics
What makes consumers behave as they do? Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard t …
PDF
DRM
€59.18
Elizabeth A. Minton & Lynn R. Kahle: Belief Systems, Religion, and Behavioral Economics
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Many do not realize (or resist) the idea that religion is a key contributor to a consumer’s core values …
EPUB
Inglês
DRM
€9.49
