Lynn R Kahle & Chris Riley 
Sports Marketing and the Psychology of Marketing Communication [PDF ebook] 

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

A profitable trading strategy is the most important tool for a trader.This book explains a powerful trading strategy for trading the forex market.When trading ‘The Fat Cat Strategy’ you”ll know when …

Carriers and service providers have united around the concept of the Next-Generation Network (NGN). Although leveraging a broad basket of Internet technologies, the NGN is not being planned as the ne …

This fourth edition of Business Law offers comprehensive and accessible coverage of the key aspects of business law. Established legal topics such as the English legal system, Contract, Consumer, Int …

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by internat …

A fascinating guide for business leaders looking to ensure that their teams remain productive and engaged in the digital era. Businesses across all sectors now realise that, if they intend on staying …

This very concise and straightforward book is aimed at top executives in virtually any industry who are either new to the concept of Lean and its benefits to them or who have stalled in their transfo …

This book represents an alternative perspective on international elite sport systems. It focusses on the embedded multi-level nature of leadership, and the scope that this might give for degrees of l …

Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of t …