Manfred Bruhn 
Marketing [PDF ebook] 
Grundlagen fur Studium und Praxis

A Business Partner is a professional who supports and advises strategic and operational decision-making through insights that drive better business performance. Often as a result of external changes, …

This book describes energy management outsourcing as a way of addressing the current energy challenges facing all organizations, namely high and volatile energy prices, the need to mitigate climate c …

If you do what you”ve always done, you”ll get what you”ve always got, and if it”s not good enough, you need to do something else. As project complexity increases, so too does the need to do new t …

Here is a great introduction to the remarkable mind of Shigeo Shingo, indisputably one of the great forces in manufacturing. In this soft cover book, Dr. Shingo describes his approach to manufacturin …

Never before has there been such strong recognition of the importance of community-based green spaces to local communities and urban redevelopment. This book is an autoethnographic account of the cha …

Whether a theoretical system is realistic or not has been a concern in economics, particularly in monetary theory, over the past century. Following John R. Hicks’ proposal that a realistic monetary t …

Poverty comparisons – such as whether poverty has increased, or where it is greatest, are typically clouded in conceptual and methodological uncertainties. How should individual well-being be assesse …

This book examines the impact of downsizing on employee morale and productivity. Downsizing, due to economic changes, has played an integral part in business, the public sector, and schools. No longe …

”This is one of those rare technical books which has an importance outside its own field” The Daily Telegraph. ”One of the most stimulating post-war books on public finance” The Guardian. Part 1 …

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strate …