Manfred Bruhn 
Marketing [PDF ebook] 
Grundlagen fur Studium und Praxis

This book charts the difficulties encountered by vulnerable consumers in their access to justice, through the contributions of prominent authors (academic, practitioners and consultants) in the field …

This book is about the relationship between firm dynamics, innovation and globalization, the processes that are essential for long term economic growth and welfare creation. This volume deals with th …

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are m …

It is generally assumed that current deficits are intrinsically bad and in need of correction. The Current Account and Foreign Debt argues that this is not always the case. The author analyses a broa …

High-tech businesses form a crucial part of entrepreneurial activity – in some ways presenting very typical examples of entrepreneurship, yet in some ways representing quite different challenges. The …

This buy and sell Bitcoin guide helpsyou get your bitcon. it also explains how you can set up your virtual wallet and start receiving and sending Bitcoins to your peers.This guide gives you tested re …

Originally published in 1999, this volume integrates several streams of research on the antecedents of innovation to test a model of individual innovative behavior in a high technology product develo …

Federal regulations have required thousands of underground storage tanks (USTs) to be dug up and removed or replaced. The contamination of soil and ground water from leaking USTs has become widesprea …

The nature of contemporary Organisation Development (OD) is often written about by both scholars and practitioners, yet there is little evidence of these descriptions (or debates on key issues) havin …

Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our understanding about decision-making and …