Margo E. Anderson & Lowell R. Jacobsen 
Profiles in Small Business [PDF ebook] 
A Competitive Strategy Approach

Apoio

A new analytical approach to small firms’ cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to `ground’ small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: GBP45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.

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Língua Inglês ● Formato PDF ● Páginas 224 ● ISBN 9780203053652 ● Editora Taylor and Francis ● Publicado 2002 ● Carregável 6 vezes ● Moeda EUR ● ID 2285627 ● Proteção contra cópia Adobe DRM
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