Margo E. Anderson & Lowell R. Jacobsen 
Profiles in Small Business [PDF ebook] 
A Competitive Strategy Approach

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A new analytical approach to small firms’ cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to `ground’ small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: GBP45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.

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язык английский ● Формат PDF ● страницы 224 ● ISBN 9780203053652 ● издатель Taylor and Francis ● опубликованный 2002 ● Загружаемые 6 раз ● валюта EUR ● Код товара 2285627 ● Защита от копирования Adobe DRM
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