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Mark Dodds & Linda E. Swayne
Encyclopedia of Sports Management and Marketing [PDF ebook]

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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

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Língua Inglês ● Formato PDF ● Páginas 1960 ● ISBN 9781452266480 ● Editor Mark Dodds & Linda E. Swayne ● Editora SAGE Publications US ● Publicado 2011 ● Carregável 3 vezes ● Moeda EUR ● ID 5352799 ● Proteção contra cópia Adobe DRM

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