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Mark Dodds & Linda E. Swayne
Encyclopedia of Sports Management and Marketing [PDF ebook]

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的封面 Mark Dodds & Linda E. Swayne: Encyclopedia of Sports Management and Marketing (PDF)

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

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语言英语 ● 格式 PDF ● 网页 1960 ● ISBN 9781452266480 ● 编辑 Mark Dodds & Linda E. Swayne ● 出版者 SAGE Publications US ● 发布时间 2011 ● 下载 3 时 ● 货币 EUR ● ID 5352799 ● 复制保护 Adobe DRM

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