Your customers are going to give you three seconds to make the
sale.
Do you know what to say in those three seconds?
The marketing methods of the past are losing effectiveness as
consumers are getting smarter and smarter and have less and less
time. What is needed is a new way of doing business-a method that
is simultaneously socially responsible and far more effective than
‘old’ marketing. This new way is The Irresistible Offer.
‘The Irresistible Offer is the missing link in many marketing
books.’
–Joe Sugarman, Chairman, Blu Blocker Corporation
‘The Irresistible Offer reveals secret after proven secret
guaranteed to pump fresh power into your sales process.’
–John Du Cane, CEO, Dragon Door Publications, Inc.
‘As the world’s fastest reader (Guinness Book certified) I’ve
read just about every business and marketing book in existence. The
Irresistible Offer by Mark Joyner is, by far, the easiest and most
powerful. If you want to make a profitable business (any business
small or large), The Irresistible Offer should be your starting
point.’
–Howard Berg, ‘The World’s Fastest Reader’
‘I’ve read every book on marketing printed in the last 150
years. This is the first breakthrough in over fifty years.’
–Dr. Joe Vitale, author of The Attractor Factor
‘If I had to choose one modern marketing genius to learn from,
it would be Mark Joyner. The Irresistible Offer belongs in the
hands of everyone wanting to wildly succeed in business.’
–Randy Gilbert, a.k.a. ‘Dr. Proactive’ host of The Inside
Success Show
Tabela de Conteúdo
Preface.
Acknowledgements.
Author Biography.
Introduction: (Three Seconds).
Chapter 1. The Magic Window.
Chapter 2. The Core Imperative of Business.
Chapter 3. The Big Four Questions.
Chapter 4. What is The Irresistible Offer?
Chapter 5. What is Not The Irresistible Offer?
Chapter 6. Elements of The Irresistible Offer.
Chapter 7. The Great Formula.
Chapter 8. Offer Intensifiers.
Chapter 9. The Offer Continuum.
Chapter 10. The Great Offers in History.
Chapter 11. Word of Mouth from Flaming Lips.
Appendix A: Selling Yourself in Three Seconds or Less.
Appendix B: A Note to Salesmen.
Glossary.
Index.
Sobre o autor
MARK JOYNER is a leading authority on Internet marketing and New Marketing. The former CEO of Aesop Marketing Corporation, he has pioneered many of the biggest trends on the Internet today.
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