This book examines global strategies for industrial champions. In particular, it highlights three categories of supply in industrial markets: premium products, low-price products, and complex digital solutions. The authors identify opportunities for creating synergies between these three strategies and address the overarching question: How can the company of the future be organized?

Contents:

• The Essence of Business Strategy: Developing a Robust Planning Framework


• Advanced Premium Products: Understanding the Success Formula of Hidden Champions


• No-frills Products: Achieving Profitability in Low-price Segments


• Complex Service Solutions: Bringing Digital Offerings to Industrial Markets


• The Bigger Picture: Managing Different Businesses within a Single Company

Readership: Practitioners, researchers and graduate students in the fields of global B2B industrial markets.

Key Features:

• Advises industrial companies on how to make their offerings more digital


• Examines key challenges that companies face in implementing their strategies


• Discusses the role of global developments and the extent to which they influence solutions for global industrial companies