Oliver Gernsheimer & Gerhard Raab 
Neuromarketing [PDF ebook] 
Grundlagen – Erkenntnisse – Anwendungen

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Why do some leaders succeed and others fail? Is there a magic ingredient that the leaders must consider in their career journey to ensure the joy ride does not turn into a nightmare? What is the key …

In The Post-Factual Polity: Ethical, Governance, Administrative, and Policy Crises in the Disinformation Era, Haris Alibasic presents a compelling and timely examination of the intricate challenges f …

Globalization and structural adjustment offer many opportunities for export orientated industrialization in developing economies. As a group, competitiveness in the developing countries has improved, …

In this book, first published in 1971, the author develops and tests a productivity system based on Added Value as the measure of company income and output. The theory behind the system is that the b …

The ramifications of this new Information Age are still not well understood. Most businesses do not know how to turn their information into a beneficial capital asset. Unfortunately, their focus has …

In order to keep track of all the compounds and pathogens affecting plant metabolism and development, you would need to spend all your waking hours combing periodicals and the Internet in dozens of l …

Natural decadal climate variability (DCV) and its interactions with anthropogenic climate change (ACC) are vitally important to understand to predict the future of the Earth’s climate. This book, aft …