Oliver Gernsheimer & Gerhard Raab 
Neuromarketing [PDF ebook] 
Grundlagen – Erkenntnisse – Anwendungen

This new volume is a rich and comprehensive resource of the basic information and latest developments and research efforts on tropical and subtropical fruits. It presents an extensive overview of cro …

To know who you are is the perennial question of leadership. A leader will never understand the world and their role within it, until they understand where they are looking from. Such a leader will i …

Organizations are becoming more fluid and chaotic than ever before. Many leaders face deeply destabilizing experiences at a younger age than in the past. Popular writing on leadership transitions ass …

Destructive leadership has become an umbrella term for a range of toxic leader behaviors, intentional or unintentional, which are associated with negative outcomes for followers and/or organizations …

The recent financial crisis has led to a loss of trust in corporate governance and in particular on remuneration practices and the propensity for these to create excessive risk-taking – particularly …

This collection brings together important materials concerning the study of the economy as a system of power, offering a sample of positions taken by contributors to the Journal of Economic Issues in …

The increasing division and specialization of labor between the market and the nonmarket sector is a central stylized fact of long-run economic development. Over time, a large share of activities whi …

If you’re involved in designing or delivering interpersonal skills training you will know that there are two perennial problems. The first is finding material that matches your objectives. The second …

The international bestselling attack on the mega-wealthy comes to the UK In this searing and entertaining indictment of the super-rich, Linda Mc Quaig and Neil Brooks challenge the idea that today’s …

After more than 50 years as a manager and VE pioneer, Richard J. Park presents Value Engineering: A Plan for Invention. Park demonstrates how to adopt VE as a thinking process that can enable you to …