Raj 
Marketing Mastery: Essential Strategies for Business Success [EPUB ebook] 

Increasingly, transnational corporations, developed countries and private actors are broadening the boundaries of their investments into new territories, in search of a higher return on capital. This …

Find out how accurate forecasting and analysis can prevent costly mistakes! Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating performance and product …

Veterinarians increasingly encounter wildlife casualties in practice and have a duty of care for the welfare of the animals. This comprehensive and easy-to-use self assessment book contains some 208 …

Globalized production networks, or global value chains, provide an opportunity for SMEs to upscale their business models and to grow across borders. This process can enhance SME competitiveness, crea …

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation”s commercial …

Internationally, globalization and increased economic integration has impacted quality of life and individual well-being. Attempts to evaluate the impact on income dispersion from this process have b …

Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on manag …

Recent decades have seen substantial growth in the range of assistance programmes for SMEs and entrepreneurs across the world. Once regarded as peripheral to the economy and public policy, the role o …

Originally published in 1969. This study presents as a whole an outline of the underlying issues of inter-related areas of economic policy in which countries co-operate. Written in an important time …