Raj 
Marketing Mastery: Essential Strategies for Business Success [EPUB ebook] 

The fast-food industry is one of the few industries that can be described as truly global, not least in terms of employment, which is estimated at around ten million people worldwide. This edited vol …

Increasingly, transnational corporations, developed countries and private actors are broadening the boundaries of their investments into new territories, in search of a higher return on capital. This …

Find out how accurate forecasting and analysis can prevent costly mistakes! Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating performance and product …

Y. S. Brenner is an economist whose main concern is with development, and this attitude is reflected in his approach to economic history.He begins this seminal study in the era of the Reformation in …

Veterinarians increasingly encounter wildlife casualties in practice and have a duty of care for the welfare of the animals. This comprehensive and easy-to-use self assessment book contains some 208 …

With European Monetary Union well underway, Europe is starting to look at nearby countries and culturally closer continents to define its strategies for the future. In this book, chapters by leading …

Globalized production networks, or global value chains, provide an opportunity for SMEs to upscale their business models and to grow across borders. This process can enhance SME competitiveness, crea …

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation”s commercial …

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a soli …