Glen L. Urban is David Austin Professor of Management, Emeritus, Professor of Marketing, Emeritus, Dean Emeritus, and Chairman of the MIT Center for Digital Business at MIT.
5 Ebooks por Scott A. Neslin
Robert C. Blattberg & Byung-Do Kim: Database Marketing
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations h …
PDF
Inglês
DRM
€140.57
Russell S Winer & Scott A Neslin: History Of Marketing Science, The
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 …
PDF
Inglês
DRM
€204.99
Russell S Winer & Scott A Neslin: HISTORY OF MARKETING SCIENCE, THE
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 …
EPUB
Inglês
DRM
€36.99
John R. Hauser & Glen L. Urban: From Little’s Law to Marketing Science
The legacy of a pioneer in operations research and marketing science.John D. C. Little of MIT’s Sloan School of Management is famous for his contributions to operations research and marketing science …
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Inglês
DRM
€149.52
Russell S Winer & Scott A Neslin: HISTORY OF MKTG SCI (2ND ED)
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on ec …
EPUB
Inglês
DRM
€44.99
