Glen L. Urban is David Austin Professor of Management, Emeritus, Professor of Marketing, Emeritus, Dean Emeritus, and Chairman of the MIT Center for Digital Business at MIT.
5 หนังสืออิเล็กทรอนิกส์โดย Scott A. Neslin
Robert C. Blattberg & Byung-Do Kim: Database Marketing
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations h …
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€140.57
Russell S Winer & Scott A Neslin: History Of Marketing Science, The
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 …
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€209.99
Russell S Winer & Scott A Neslin: HISTORY OF MARKETING SCIENCE, THE
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 …
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€38.99
John R. Hauser & Glen L. Urban: From Little’s Law to Marketing Science
The legacy of a pioneer in operations research and marketing science.John D. C. Little of MIT’s Sloan School of Management is famous for his contributions to operations research and marketing science …
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€149.52
Russell S Winer & Scott A Neslin: HISTORY OF MKTG SCI (2ND ED)
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on ec …
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€49.99
