In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. Anthony presents a simple definition of innovation and illuminates its vital role in organizational success and personal growth. Anthony also provides a powerful 28-day program for mastering innovation’s key steps: finding insight, generating ideas, building businesses, and strengthening capabilities.
With its wealth of illustrative case studies from around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.
Sobre o autor
Scott D. Anthony is Managing Partner of Innosight. Based in Innosight’s Singapore office since 2010, he also leads the firm’s Asian consulting operations and its venture-capital investment activities. The author or coauthor of seven books, Scott is a prolific contributor to Harvard Business Review. You can follow him on Twitter @Scott DAnthony.
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