In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. Anthony presents a simple definition of innovation and illuminates its vital role in organizational success and personal growth. Anthony also provides a powerful 28-day program for mastering innovation’s key steps: finding insight, generating ideas, building businesses, and strengthening capabilities.
With its wealth of illustrative case studies from around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.
Об авторе
Scott D. Anthony is Managing Partner of Innosight. Based in Innosight’s Singapore office since 2010, he also leads the firm’s Asian consulting operations and its venture-capital investment activities. The author or coauthor of seven books, Scott is a prolific contributor to Harvard Business Review. You can follow him on Twitter @Scott DAnthony.
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