This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. It covers AI basics and its applications across various industries, presenting AI as a foundational technology that will impact all aspects of life and the economy. The author emphasizes the need for responsible AI usage and introduces the concept of the ‘AI Journey’ for businesses to leverage AI’s potential. The second edition is updated with recent developments, including large language models like Aleph Alpha and Chat GPT, generative AI, affective computing, and ethical considerations. It also discusses open-source solutions, legal frameworks, and practical use cases. Recommended for leaders, decision-makers, students, professors, and anyone interested in understanding AI’s future impact.
Table of Content
Part I: Fundamentals of Artificial Intelligence.- 1. What is meant by Artificial Intelligence and how can it be used?.- 2. Drivers of Artificial Intelligence.- Part II: Fields of Application of Artificial Intelligence.- 3. Production, Maintenance, Mobility, Transport, Agriculture.- 4. Marketing, Sales, Customer Service.- 5. Health and Safety.- 6. Energy Sector and Smart Home.- 7. Education and Knowledge Transfer.- 8. Human Resource Management (HRM).- 9. Financial Services Sector.- 10. Military Sector.- 11. Metaverse.- Part 3: AI Challenge – how to anchor Artificial Intelligence in the company.- 12. Developing an AI Journey in Your Own Company.- 13. Outlook.- 14. Data, Law and Responsibility – Legal Challenges in the Use of Artificial Intelligence.
About the author
Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (HWR, Germany) and a marketing and management consultant. He held various leadership positions at Bertelsmann, Volkswagen, and Deutsche Post for 15 years before becoming a marketing professor in 2005. Prof. Kreutzer has significantly contributed to topics such as marketing, dialog marketing, CRM/customer retention systems, database marketing, online marketing, social media marketing, digital Darwinism, strategic and international marketing through regular publications and lectures. He has also advised numerous companies domestically and internationally in these areas.
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