Chapter 1: Applying Social Psychology
Chapter 2: The Problem Phase: From a Problem to a Problem Definition
Chapter 3: The Analysis Phase: Finding Theory-Based Explanations for Problem
Chapter 4: The Test Phase: Developing and Testing the Process Model
Chapter 5: The Help Phase: Developing the Intervention
Chapter 6: The Success Phase: Evaluating the Intervention
Chapter 7: Conclusion: Looking Backward and Forward

Mark van Vugt is Professor of Evolutionary, Work and Organizational Psychology at Vrije Universiteit Amsterdam, the Netherlands, and director of the Amsterdam Leadership Lab. He holds an honorary position at the University of Oxford. Mark started his academic studies in Psychology in the Netherlands and worked at various universities in the UK, before returning to his birth country to take on a professorship in Psychology. He has published over 200 articles in major outlets such as Nature, Psychological Science, Psychological Bulletin, American Psychologist and The Leadership Quarterly on various fundamental and applied themes  in evolutionary, social, and organizational psychology, including leadership and organizational behavior, altruism and cooperation, social identity and intergroup conflict, sex differences, environmental sustainability, water conservation and transportation. He is former Associate Editor of the Journal of Personality and Social Psychology and current Senior Editor of The Leadership Quarterly. He is author and co-author of several popular science books such as “Naturally Selected, ” “Mismatch, ” and his latest “Lucy, Darwin and Lady Gaga.” Mark is a Fellow of the Royal Academy for Arts and Commerce (UK)  and Fellow of the Holland Society of Sciences (KHMW).  He writes columns and blogs for various national and international media outlets about applied psychology.