Psihologia

First published in 1985. This book presents a new way to ask an old question. Many fields have considered the nature of the influence that members of a group exert on the course of social events. Soc …

The first English translation of Jean Piaget”s only extended treatment of reflecting abstraction – a process Piaget believed to be crucial to understanding human cognitive development Of great conte …

This seventh volume, divided into four parts, addresses the biological determinates of reinforcement and memory. Covers topics in electrical brain stimulation, drugs and reinforcement, and cellular m …

Shortly before and during World War II many European psychoanalysts found refuge in South America, concentrated in Buenos Aires. Here, together with local professionals, they created a strong, creati …

We are hard-wired to believe that the world is more predictable than it is. We chase ‘winning streaks’ that are often just illusions, and we are all too predictable exactly when we try hardest not to …

Written with the same sensitivity, insight, humour and compassion that marked the record-breaking self-help guide I’m OK, You’re OK, leading psychiatrists and pioneers of the revolutionary psychologi …

Negotiation is the most important skill anyone in the business world can have today, because people must continually negotiate their jobs, responsibilities, and opportunities. Yet very few people kno …

Item response theory (IRT) has moved beyond the confines of educational measurement into assessment domains such as personality, psychopathology, and patient-reported outcomes. Classic and emerging I …

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992,  introduces the essential elem …

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these scienc …