Affiliate Millions
For more than a decade, the Internet has allowed people to make
substantial amounts of money on both a full-time and part-time
basis. Today, with even more online opportunities available than
ever before, you can achieve a level of financial success that most
people only dream about-and in Affiliate Millions, author
Anthony Borelli will show you how.
With the help of coauthor Greg Holden, Borelli will show you how
to make thousands, and eventually tens of thousands, of dollars
each month through the process of paid search marketing and
affiliate advertising. Along the way, they’ll also share the
secrets to mastering this often-overlooked strategy and provide you
with the tools and techniques needed to maximize your potential
returns.
Since making one million dollars through paid search marketing
and affiliate advertising in his first full year of operations,
Anthony Borelli has never looked back. Now, he wants to help you do
the same. Filled with in-depth insights and practical advice,
Affiliate Millions will introduce you to this profitable
endeavor and show you how to make it work for you.
Cuprins
Introduction xi
About the Authors xvii
Part I Getting Started
1 How to Make Millions on Google and Other Search Engines: My 10-Step Approach 3
A Little History
My 10 Steps to Becoming an Affiliate Millionaire
My Message to You: Have Faith in Yourself
2 Learning about Affiliate Advertising 13
Getting Up to Speed
How Do I Get Started?
3 Learning about Search Marketing 23
Who Are Search Marketers?
What Is Search Marketing?
What Are Search and Content Networks?
What Are My Search Marketing Options?
Why Use Search Marketing to Promote Affiliate Programs?
Part II Launching Your Advertising Campaign
4 Joining Affiliate Networks 45
How to Join Affiliate Networks
5 Joining Affiliate Programs 71
What to Look For in an Affiliate Program
Identifying and Joining the Right Affiliate Programs
6 Creating Search Marketing Campaigns 89
Steps to Create a Campaign
Join Google Ad Words and Create a Campaign
Join MSN ad Center and Create a Campaign
7 Reporting 131
Affiliate Reporting
Search Reporting
Comparing the Results
8 Affiliate Advertising for Web Pages 139
Why Create a Web Site?
How Do I Start?
Web Sites That Can Use Affiliate Advertisements
What Types of Ads Can I Place?
Where Can I Get These Advertisements?
Where and When Should I Place These Ads?
Affiliate Ads as Your Primary Web Site Revenue
Designing a Web Site
Using Search Engine Optimization to Market Your Site
PART III MANAGING YOUR ADVERTISING CAMPAIGN
9 Performance Monitoring and Tuning 169
Why Monitor Performance?
Performance Monitoring
Performance Tuning
10 Dealing with Mistakes 195
Common Mistakes
Learning from Mistakes
11 Growing Your Business: A Call to Action 207
Searching for New Opportunities
Reinvesting Profits to Support Future Growth
The Affiliate Millions Web Site
12 Working at Home: Legal and Tax Requirements 219
Self-Employment and Owning Your Own Business
Licensing and Legal Considerations
Taxes and Accounting
Finding Space
Appendix: Affiliate Advertising Resources 233
Glossary 239
Index 243
Despre autor
Anthony Borelli made the move from corporate employee to
self-employed affiliate marketer in late 2004. He joined several
companies’ affiliate programs and immediately began paying for and
placing ads on their behalf with Google and other well-traveled
search engines. In only his first full year of business (2005), he
made over a million dollars on Google as a search marketer and
affiliate advertiser, and repeated this performance in 2006.
Borelli has acquired vast experience in composing ads, evaluating
results, and maximizing profits, and is eager to lead other
entrepreneurs to the same kind of success.
Greg Holden is the author of more than thirty books on
computers and the Internet. Virtually all of his books provide both
entrepreneurs and small businesses, respectively, with the
knowledge and tools they need to expand their operations to include
the Internet. Some recent titles that Holden has been a part of
include e Bay Power User’s Bible and Starting an Online Business for
Dummies, both published by Wiley.
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