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Antoine Delers
Το CRM [EPUB ebook]
Διαχείριση πελατειακών σχέσεων

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Copertina de Antoine Delers: Το CRM (ePUB)

Κατανοήστε τα βασικά στοιχεία της διαχείρισης πελατειακών σχέσεων (CRM) σε μόλις 50 λεπτά με αυτό το πρακτικό και συνοπτικό βιβλίο. Οι εταιρείες μπορούν να υιοθετήσουν μια στρατηγική CRM για να κατανοήσουν καλύτερα την πελατειακή τους βάση μέσω της εξόρυξης δεδομένων και της τμηματοποίησης, η οποία με τη σειρά της μπορεί να τις βοηθήσει να προσελκύσουν νέους πελάτες και να αυξήσουν την αφοσίωση των πελατών τους. Σε έναν ολοένα και πιο ανταγωνιστικό επιχειρηματικό κόσμο, η χρήση του CRM για την ανάπτυξη αποτελεσματικών προσεγγίσεων στην επικοινωνία και τη διαφήμιση θα πρέπει να αποτελεί ζωτικό μέρος της στρατηγικής κάθε εταιρείας. Το βιβλίο αυτό αποτελεί μια χρήσιμη εισαγωγή στις εφαρμογές της διαχείρισης πελατειακών σχέσεων στην απόκτηση πελατών, στην ανάπτυξη στρατηγικής μάρκετινγκ και στη βελτιστοποίηση της εξυπηρέτησης πελατών. Περιλαμβάνει επίσης πρακτικές περιπτώσεις, μια συζήτηση για τις ελλείψεις του εργαλείου, συμπεριλαμβανομένου του δυνητικού κόστους, και μια εισαγωγή σε συναφή μοντέλα, όπως το κοινωνικό CRM, η διαχείριση των σχέσεων με τους προμηθευτές και η διαχείριση των σχέσεων με τους εργαζομένους.

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Limba Greacă ● Format EPUB ● Pagini 33 ● ISBN 9782808664219 ● Mărime fișier 0.5 MB ● Traducător Lina Sideris ● Editura 50Minutes.com ● Țară BE ● Publicat 2023 ● Descărcabil 24 luni ● Valută EUR ● ID 8827290 ● Protecție împotriva copiilor DRM social

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