Academic Paper from the year 2022 in the subject Business economics – Operations Research, grade: 5.0, University of Pretoria, language: English, abstract: The global beverage landscape is undergoing a significant transformation as consumers increasingly opt for healthier drink alternatives, posing challenges for industry giants like Coca-Cola. This study delves into the complexities faced by Coca-Cola in navigating this shifting paradigm, marked by heightened health consciousness among consumers and stringent regulatory measures aimed at curbing sugary drink consumption. Utilizing a strategic analysis framework, the research evaluates Coca-Cola’s organizational background, internal resources, external environment, and strategic imperatives. Key findings underscore the imperative for Coca-Cola to align with evolving consumer preferences and sustainability mandates, necessitating strategic diversification, brand power utilization, global localization, and robust sustainability initiatives. The study advocates for a holistic approach that harmonizes Coca-Cola’s brand legacy with contemporary health and environmental imperatives, ensuring its continued market relevance and leadership amidst dynamic industry shifts.
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Limba Engleză ● Format PDF ● Pagini 17 ● ISBN 9783346990822 ● Mărime fișier 0.5 MB ● Editura GRIN Verlag ● Oraș München ● Țară DE ● Publicat 2024 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 9300143 ● Protecție împotriva copiilor fără
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