Chris Andersen 
Adapting to Health-conscious Trends. A Strategic Analysis of Coca-Cola’s Response to the Shifting Global Beverage Landscape [PDF ebook] 

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Academic Paper from the year 2022 in the subject Business economics – Operations Research, grade: 5.0, University of Pretoria, language: English, abstract: The global beverage landscape is undergoing a significant transformation as consumers increasingly opt for healthier drink alternatives, posing challenges for industry giants like Coca-Cola. This study delves into the complexities faced by Coca-Cola in navigating this shifting paradigm, marked by heightened health consciousness among consumers and stringent regulatory measures aimed at curbing sugary drink consumption. Utilizing a strategic analysis framework, the research evaluates Coca-Cola’s organizational background, internal resources, external environment, and strategic imperatives. Key findings underscore the imperative for Coca-Cola to align with evolving consumer preferences and sustainability mandates, necessitating strategic diversification, brand power utilization, global localization, and robust sustainability initiatives. The study advocates for a holistic approach that harmonizes Coca-Cola’s brand legacy with contemporary health and environmental imperatives, ensuring its continued market relevance and leadership amidst dynamic industry shifts.

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Språk Engelska ● Formatera PDF ● Sidor 23 ● ISBN 9783346990822 ● Filstorlek 0.5 MB ● Utgivare GRIN Verlag ● Stad München ● Land DE ● Publicerad 2024 ● Utgåva 1 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 9300143 ● Kopieringsskydd utan

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